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Third-party production tutorials

Industry Demonstrations

Production tutorials that use Jay-J's music to demonstrate audio tools and listening concepts. These are Sonnox-led product demonstrations, not Jay-J-led lessons.

2008 Beijing Olympics · Coca-Cola WE8

Jay-J's WE8 “Happiness” in Sonnox Pro-Codec

Sonnox demonstrates codec auditioning, FFT analysis, and the difference signal.

The demonstration uses Jay-J's “Happiness,” created for Coca-Cola's WE8 project for the 2008 Beijing Summer Olympics. WE8 paired eight Western music artists with eight Chinese visual artists. Each pair interpreted the same assigned theme, with the musicians building around Coca-Cola's melodic motif and the visual artists translating the theme into limited-edition bottles. Jay-J was paired with Wang Xu for “Happiness.”

Watch the Sonnox tutorial

2008 Beijing Olympics · Coca-Cola WE8

Jay-J's WE8 “Happiness” in Fraunhofer Pro-Codec

Sonnox demonstrates codec-induced overs and output trim.

The demonstration uses Jay-J's “Happiness,” created for Coca-Cola's WE8 project for the 2008 Beijing Summer Olympics. WE8 paired eight Western music artists with eight Chinese visual artists. Each pair interpreted the same assigned theme, with the musicians building around Coca-Cola's melodic motif and the visual artists translating the theme into limited-edition bottles. Jay-J was paired with Wang Xu for “Happiness.”

Watch the Sonnox tutorial