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As the world joins together for the Beijing 2008
Olympic Games this summer, Coca-Cola has invited artists from around the globe to
jointly depict what this monumental occasion means to them. The extraordinary alliance
of visual and music artists from different lands started with eight blank canvasses of
aluminum contour bottles – and eight corresponding themes reflecting the possibilities
for happiness and connection from both the Coke Side of Life platform and the
upcoming global gathering in Beijing.
Each musical artist - Tiësto, Benny Benassi, Kaskade, Jes, Serge Devant,
Lucas Prata, Cezar and Jay-J—have each been provided with a theme and using
music as their form of expression, created a song that expanded on their inspiration
drawn from the theme. |